One On One with Gini Dietrich
Update: 2025-06-03
Description
Today we’ve got a two-part conversation with Gini Dietrich of Spin Sucks.
First, Gini returns to Social Geek with an update on the PESO model – the relationship of implementing Paid, Earned, Shared, and Owned media strategies. She shares stories about:
• Challenges in measuring all media but in different ways
• The effect of AI on the PESO model and what’s next
• Creating good content still matters most for humans, search engines, and AI
Then join us over on the Franchise Freaks podcast for part 2 of our conversation!
Thanks to Vendasta, Franzy, Hughes, and Thunderly ⚡
http://vendasta.com/franchise
https://franzy.com/socialgeek
http://hughes.com/franchise
https://thunderlymarketing.com/
Special Guest: Gini Dietrich.
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