It’s the Franchise Marketing Fall Preview on Social Geek!

Matt Haller, CEO of The International Franchise Association gives a preview of this year’s IFA Advocacy Summit in DC and the association’s view on top issues for small business.

Ali Kraus of Benetrends and Bloomin’ Blinds’ Kristopher Stuart discuss the launch of Furry Frans, the franchise community’s exciting new non-profit project.

Ford Saeks, keynote speaker and author, shares the topics that his audiences are asking about the most this year.

Brent Greenwood of Sport Clips gives us an update on the Multi-Unit side of franchise and the growth he’s seeing for his brand and sector.

And Shawn Caric of Smoothie King wraps up the show with a discussion about the 2025 Franchise Leadership & Development Conference. Shawn is this year’s FLDC Chair and gives a sneak peek at this year’s content.

And all of today’s guests share their take the hottest Franchise Development and Franchise Marketing trends including:

GEO / AEO / SEO impacting franchise lead generation

LLM seeding for fran dev

A confident outlook on franchise growth for 2025/2026!

Thanks to Citrin Cooperman, Northeast Color, Hughes, and Thunderly.

Special Guests: Ali Kraus, Brent Greenwood, Ford Saeks, Kris Stuart, Matt Haller, and Shawn Caric.