Episode 12: Localization, Internationalization & Cross-Cultural Business w/ Vivian Isaak
Update: 2019-01-24
Description
In this episode Barbara speaks with Vivian Isaak, the President and Founder of Magnum Group and an expert on cross-cultural business practices. Vivian not only discusses the challenges of international business, such as language barriers, cross-cultural communication, and branding consistency, but also how localization, internationalization, and team dynamics can determine the success of an international business.
Our Host:
Barbara Wichmann, CEO and founder of ARTÉMIA Communications, Inc., an award-winning, global, full-service communications & digital marketing agency serving Fortune 100/500 companies in the utilities, technology, financial services and healthcare sectors as well as high-growth startups and international government agencies.
As an industry-leading communications expert she oversees the company’s strategic development and is instrumental in representing the agency’s interests in the area of innovation, service delivery and partnership development.
Our Host:
Barbara Wichmann, CEO and founder of ARTÉMIA Communications, Inc., an award-winning, global, full-service communications & digital marketing agency serving Fortune 100/500 companies in the utilities, technology, financial services and healthcare sectors as well as high-growth startups and international government agencies.
As an industry-leading communications expert she oversees the company’s strategic development and is instrumental in representing the agency’s interests in the area of innovation, service delivery and partnership development.
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