Episode 131: Messaging That Sells: How Product Marketers and Sales Teams Win Together
Update: 2025-05-23
Description
In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX.
A few key takeaways:🎯 How to partner with sales to gather real insights that shape messaging reps actually use — from call reviews to direct interviews.🚀 Tactics for driving sales enablement and GTM alignment, including frameworks, feedback loops, and lightweight enablement sessions.🧠 Evolving personas, fresh messaging, and using interactive demos to support both sales and customer success post-launch.
#productmarketing #pmm #sales #gtm #salesenablement
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