Special Edition: The Evolution of CS: Retention, Growth, Intelligence
Update: 2025-05-20
Description
In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:💡 Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.💡 Product Marketing and CS alignment is critical, enabling shared messaging, signal-driven engagement, and scalable customer impact.💡 AI accelerates content creation, but human creativity, relevance, and strategic signal interpretation remain essential to stand out.#gtm #customersuccess #revenue #saas #b2b
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