Episode 141: Marketing to Skeptical Audiences Product Marketing, Security, and AI
Description
In this episode of #TheGTMPack, AssetMule CEO Justin Dorfman sits down with Stas Neyman, Director of Product Marketing at Akamai, to unpack the art (and challenges) of marketing to technical and security-minded audiences.
They dive into:
-Why technical audiences are skeptical of marketing - and how to earn their trust
-How to market security solutions without fluff (and avoid credibility traps)
-The role of analysts, peer validation, and technical proof in enterprise buying decisions
-Best practices for competitive positioning without falling into feature wars
-How product marketers can support sales teams during enterprise security reviews
-The future of AI adoption in the enterprise and its security implications
If you’re in B2B product marketing, sales, or security, this is a playbook on how to communicate with the most skeptical - and most important - audiences.
🎧 Subscribe to #TheGTMPack for weekly episodes with modern GTM leaders.
#TheGTMPack #ProductMarketing #B2BMarketing #SalesEnablement #SecurityMarketing #Akamai #AIinSecurity
Try our tool for free: https://followup.assetmule.ai/
United States
