Abstract definitions can be difficult to grasp, so this episode connects ITIL’s concept of value to examples you use every day. Think of subscribing to Netflix, hailing a ride on Uber, or ordering through a food delivery app. In each case, you are not buying technology; you are buying outcomes and experiences. ITIL defines value as the perceived benefits, usefulness, and importance of something. In plain terms, value is why customers choose one service over another, and why they are willing to pay for it. Seeing value through everyday services makes the exam content far easier to internalize.

We’ll also highlight how organizations measure and deliver value differently depending on customer needs. For some, value is reliability; for others, it’s speed or personalization. Recognizing this flexibility helps you understand how ITIL is applied across industries, from finance to healthcare to entertainment. By the end of this episode, you’ll see that value isn’t theoretical — it’s the foundation of why services exist in the first place. This episode was produced by BareMetalCyber.com.