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Episode 15: Brand Advertising vs Performance Advertising

Update: 2020-10-14

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Description

Brand advertising vs performance advertising. A surprisingly important topic for indie devs and large studios alike, and the balance that each one has between brand advertising and performance advertising can massively influence their success.

But before this description gets ahead of itself, this episode is all about what brand advertising vs performance advertising is, why they’re both important despite so much focus being on performance right now, and what devs can do try and find that balance.

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Episode 15: Brand Advertising vs Performance Advertising

2020-10-1429:57

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Episode 15: Brand Advertising vs Performance Advertising

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