What you'll learn about in this episode

As the Pandemic landscape evolves and trade shows, travel and in person visits shifted to digital , gaps in our sales and marketing processes emerged. How do we adapt and find new and better ways to fill our pipelines and keep our connections? In this episode we'll dive into The definition of “networking” and meaningful connections when it comes to the business sales and marketing of the future.

We'll talk about sales and marketing for the debt collection space, and ideas for adapting our sales and marketing to fit today's challenges.

Topics include:

Trade shows what’s working and what isn’t 

Planning and hosting your own events 

Ideas for reigniting dormant ties.

Utilizing the customer journey and Client Segmentation for a better experience in your messaging and landing pages

Strategic search retargeting for building pipeline and mitigating lawsuits

 In this episode we’re going to answer these questions and many more with our Guest Lacey Kuhlmann a passionate industry advocate and ally and experienced sales and marketing professional.

Guest: Lacey Kuhlmann

The first 10 years of Lacey's career was emphasized on the perfect blend of integrated web-based software applications and payment processing technology in the ARM industry. Now at Genesys, she is able to take a consultative/holistic approach to working with Creditors and Collection Agencies, specifically as it relates to their accounts management system and operations. Latitude by Genesys is a fully mature, stand-alone solution for collections, recovery, and outsourcing of delinquent debt to 3rd party agencies. Best yet; it fully integrates with our Omni-Channel Contact Center Solution; scalable for all sizes of clients.

With extensive success in customer acquisition, product launches, market strategy, partner and re-seller relations, and business development, I have been blessed to work with great teams along the way who have helped me achieve all of my goals. My appetite to help organizations is fueled by a passion for the people in this industry; who deal with heavy regulations, but lack applicable solutions.

Resources:

    Website: http://www.genesys.com/

    Email: Lacey.Kuhlmann@genesys.com

   LinkedIn Personal: https://www.linkedin.com/in/laceykuhlmann/

LinkedIn Company: https://www.linkedin.com/company/genesys/

Additional Resources:

Donald Miller10 people Instagram

HBR Don't Waste Your Time on Networking Events