Episode 22: La Nueva Masculinidad – Hispanic Men, Identity, and Modern Influence.
Description
Hispanic masculinity is evolving. In this episode, Jorge Mañón explores how U.S. Hispanic men—especially Gen Z and Millennials—are reshaping identity, fatherhood, ambition, and self-expression.
From the rise of emotionally present Latino dads to the growing influence of style, wellness, and entrepreneurship, we dive into the cultural forces driving this shift—and what it means for media, brands, and marketers.
Learn how to connect with today’s Hispanic male audience by moving beyond stereotypes and embracing a more authentic, multidimensional narrative.
Cited Sources & Research
- Pew Research Center (2021): Latino Identity and Changing Cultural Values
https://www.pewresearch.org - ThinkNow Research (2022): Masculinity and Identity Among U.S. Hispanic Men
https://thinknow.com - NielsenIQ (2022–2023): Latino Grooming and Lifestyle Reports
https://nielseniq.com - Stanford Latino Entrepreneurship Initiative (2023):
Latino Business Growth Trends
https://latinoentrepreneurship.org - Hispanic Marketing Council (2023): Latino Representation in U.S. Advertising
https://hispanicmarketingcouncil.org
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