🎧 Episode Summary:
Vanessa has built and invested across 25+ companies and sat on multiple boards, so she’s seen what actually scales and what silently stalls. 

In this conversation, we get punchy about execution, brand building that outlives the founder, when (and when not) to raise capital, why debt isn’t dirty, and how to run your company from the numbers, not your feelings. 

Expect tough love, practical playbooks, and a confidence reset to think bigger without burning out. 

📌 What You’ll Learn in This Episode:

🎯 Back execution, not vibes. “Bullsh*t detector” on; look for a quantified path to revenue and clear follow-through.
🎯 Pick scalable categories. Favour consumer products with mass use, B2B retail pathways, and brand elasticity for new categories.

🎯 Brand > Founder. Build a brand that stands on its own for future exit.
🎯 Retail is a growth lever. Presence in-store is often the cheapest awareness; “build as you sell.”

🎯 Sales tell the truth. The strategy works when the sales bank is full.

🎯 Team to scale. You cannot scale alone; hire, then fire faster when it’s not a fit.

🎯Capital: tool, not trophy. Don’t glorify raising; bootstrap where possible, raise strategically for buy-and-build.

🎯 Debt isn’t dirty. Secure credit when you don’t need it; equity is expensive.

🎯 Operate by numbers. Cash-flow forward, not bank-balance guessing. Build dashboards; be proactive, not reactive.

🎯 Focus where ROI is highest. If you had $1,000, where would it return 2x fastest? Then double down.

Connect with Vanessa:

www.vanessagarrard.com.au

linkedin/vanessagarrard

Connect with Taylor:

🎯 Join the She’s Making Millions Skool Community for worksheets, live Q&As, and bonus trainings → Join Here
📱 Follow Taylor on Instagram: @taylor.victoriaa
📹Subscribe to Taylor’s YouTube Channel: Taylor Victoria

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👸 Join the FREE She’s Making Millions Skool community for SOPs and scaling business tools.

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