In this podcast episode, Hugh Massie and Joel Franks explore the intersection of behavioral economics and technology, with a focus on behavioral personalization.

They discuss how understanding human behavior can enhance marketing strategies, strengthen client relationships, and transform business operations.

The conversation highlights the importance of emotional engagement, the limitations of traditional demographic-based marketing, and the potential of AI to create more meaningful connections with clients.

They also address the challenges of data readiness and the need to incorporate behavioral insights into communication strategies.

The episode concludes with a forward-looking perspective on the future of AI and behavioral personalization in business.