Ever fumbled through an introduction at a networking event? Struggled to make people really understand what you do? In this episode of Main Street Success Stories, I’m joined by business communication and speaking expert, Leslie Fiorenzo, who shares a simple yet powerful formula to craft an elevator pitch that sparks interest and generates referrals.

Leslie breaks down the key components of a great pitch—how to grab attention, highlight a problem, present a solution, and create curiosity in just 30-60 seconds. Whether you’re a business owner, a job seeker, or simply want to improve how you talk about what you do, this episode is packed with actionable takeaways you can apply right away.

What You’ll Learn in This Episode:
✅ The biggest mistakes people make when introducing themselves
✅ A simple, repeatable formula to craft a compelling elevator pitch
✅ How to make people want to learn more about your business
✅ The importance of specificity—why “I help everyone” isn’t helping you
✅ How to refine and practice your pitch so it sounds natural

💡 Challenge: We’d love to hear YOUR elevator pitch! DM us on social media and share it with us after listening!

About Leslie Fiorenzo:

After failing to win the top prize in a speech contest early in her career, Leslie began her journey toward excellence in public speaking. Over the next 30 years working in human resources and employee assistance Leslie mastered the art of captivating communication. In May of 2024 she retired from corporate life and founded Business Speaking Solutions, a coaching and training company focused on partnering with business professionals to build a confident, commanding presence using public speaking. Her unique approach is based on the skills she used throughout her career. She is the author of two books: “Twenty-One Lessons for Mastering the Difficult Conversation” and “Find Your Voice: Conquer Your Fear & Share Your Story with Confidence”, both available on Amazon.

The Fearless Speaker Blueprint https://lesliefiorenzo.com/5-free-tips
https://lesliefiorenzo.com/
LinkedIn:https://www.linkedin.com/in/lesliefiorenzo

About the Host: 

Jennifer Kok has been a business owner for over 25 years and now is a business coach.

She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.

Today she works with creative business owners who are tired of not getting paid enough for their hard work.  She walks them through the 3-step process she developed to allow them to Create More…Earn More…Stress Less which leads them to double digit growth, increased profits and allows them to pay themselves more. 

What if I told you that growing your business doesn’t have to mean working more hours? What if—right now—you could be sitting on untapped profit without even realizing it?  In the free resource I’m going to walk you through the exact 3-step framework I used to help a client increase net profit by 193%—without adding more hours to her workweek. Read how you can do it too. 
https://nextwavebusinesscoaching.com/profit-boost

Connect with Jen:  

https://nextwavebusinesscoaching.com/

https://www.linkedin.com/in/jenniferowenskok/

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You’ve Built a Business You’re Proud Of -But It’s Time for It to Work for You. You’re still wearing all the hats, working long hours, and not paying yourself what you deserve. You know there’s more possible. More profit, more clarity, and more freedom to enjoy the life you’re building.  The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable businesses that finally pay them back.