If you’ve ever felt overwhelmed by inventory, buried in business debt, or unsure how to actually pay yourself—this is the episode you didn’t know you needed. Jennifer sits down with returning guest Ciara Stockeland, founder of Inventory Genius, for a real talk on what’s crushing profitability for product-based businesses—and how to fix it.

From understanding your balance sheet to why your pricing strategy might be broken, Ciara shares the hard truths (and hopeful fixes) that can help you reclaim control, reduce stress, and finally see profit. 

🎧 In this episode, you’ll learn:

• Why inventory is supposed to be an asset—but often acts like a liability
• The first step in escaping business debt (hint: it’s not another loan)
• How to stop relying on leftovers to pay yourself
• What to do when fixed costs like rent feel immovable
• Why shiny object syndrome is sabotaging your profits
• How one business owner reduced $18K/month in debt to under $5K—with no extra sales

🔥 Ciara’s Mic Drop Moment:

“Debt has no moral authority. It’s just a tool—but if you don’t know what it’s for or how to manage it, it will run your business instead of you.”

Meet Our Guest:

Ciara Stockeland, is a speaker, author, 4x Ironman and Fractional CFO for inventory based businesses. Ciara has owned and operated a business since her early teens. As a serial entrepreneur, her business, mindset and tenacity led her to opening her first store in 2006 which she then franchised. Her vast experience in both retail and wholesale industries led her to launch the first to market wholesale subscription box for boutique retailers, which she built and sold within 18 months. 

www.ciarastockeland.com

The Inventory Genius Podcast

Inventory Genius Book

Meet your Host: 

Jennifer Kok has been a business owner for over 25 years and now is a business coach. She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.

I help Women Entrepreneurs who are in year 2+ who are building businesses and families to grow with Clarity, Confidence, and Consistent Profits.  The reality is you’ve built a Business You’re Proud Of -But It’s Time for it to work for you.

You’re still wearing all the hats, working long hours, and not paying yourself what you deserve. You know there’s more possible. More profit, more clarity, and more freedom to enjoy the life you’re building.

The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.

Join me for a Free Online Workshop:
3 Steps to Boost Profitability: Strategic Shifts to Help Small Business Owners Make More Money.   If you want more profits follow this link to register. 

https://nextwavebusinesscoaching.com
Facebook: https://www.facebook.com/nextwavewithjen
Instagram:

You’ve Built a Business You’re Proud Of -But It’s Time for It to Work for You. You’re still wearing all the hats, working long hours, and not paying yourself what you deserve. You know there’s more possible. More profit, more clarity, and more freedom to enjoy the life you’re building.  The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable businesses that finally pay them back.