What if the business you’ve poured your heart into can’t be sold when you’re ready to move on?

In this eye-opening episode, Jennifer Kok sits down with Jessica Starks, business broker and Exit Factor expert, to break down everything entrepreneurs need to know about building a business with resale in mind — even if selling feels miles away. With 80% of businesses never selling, this is a must-listen for anyone building a business they hope to exit someday.

Key Discussions: 

• Why 80% of businesses never sell — and how to avoid being one of them
• What makes a business “sellable” (and what turns buyers off instantly)
• The dangers of owner-dependence and how to step out of your own way
• The emotional side of selling — and why you need an expert on your team
• The difference between running a good business and selling one at a high value
  
  

Whether you’re planning a future sale, thinking about stepping back, or just want to make your business more profitable today, this conversation will shift the way you think about ownership.

Meet our Guest: 

Jessica Starks is a seasoned business professional specializing in exit strategies and business transitions. As the owner of Transworld Business Advisors and Exit Factor in Grand Rapids and Lansing, she offers comprehensive services in confidential business sales, as well as exit planning and preparation. 

Recognizing a market gap, Jessica established her own business to assist owners in exiting their companies. Her focus extends beyond baby boomers to encompass all business owners seeking to transition their enterprises while preserving their legacy and ensuring continuity for customers and employees.

Connect with Jessica: 

https://www.tworld.com/grand-rapids-and-lansing
https://exitfactor.com/offices/grand-rapids-and-lansing

Meet our Host: 

Jennifer Kok has been a business owner for over 25 years and now is a business coach. She turned her first business into a franchise and successfully sold it 20 years later.  She was passionate about building a business and a family at the same time.

If you’re ready to go beyond overwhelm and truly grow your business, I invite you to check out the Earn More Stress Less Growth System. It’s designed to help creative business owners like you increase revenue, improve profits, and finally pay yourself more—without burning out.

You have three options to join, depending on where you're at in your journey—and all of them are built around real-world strategies that work.

The time is now. No more waiting, no more guessing. Let’s build a business that not only grows, but gives you more freedom and fulfillment.

https://nextwavebusinesscoaching.com

Still underpaying yourself after all the hours you work?
Let’s fix that.
Join my FREE masterclass and learn how to:
✔️ Price for profit
✔️ Attract better customers
✔️ Grow without constant marketing hustle
This is the roadmap to scaling smarter — not harder.
Instant Access Webinar Replay found here: 

https://nextwavebusinesscoaching.com/webinar

You’ve Built a Business You’re Proud Of -But It’s Time for It to Work for You. You’re still wearing all the hats, working long hours, and not paying yourself what you deserve. You know there’s more possible. More profit, more clarity, and more freedom to enjoy the life you’re building.  The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable businesses that finally pay them back.