What are people searching for in your area right now? It might be waffle bowl makers, dog DNA kits—or something surprisingly relevant to your business. In this episode of Get Digital Marketing Results, we look at how Google Trends can help your local business stay one step ahead by understanding what your customers are already interested in.

Google just released its Holiday 100 list of trending products, and while it's packed with fun finds, it's also a reminder that search habits shift fast. That's where Google Trends comes in. It's a free tool that shows you relative search interest over time, so you can spot what's gaining traction before your competitors do.

In this episode, you'll learn:

• How to filter by location and timeframe to see what's trending in your area

• Why comparing search terms helps you use the language your customers do. For example, if you are a cleaning business are people in your area searching more for "deep cleaning" vs. "move-out cleaning"

• Where to find related questions and topics that spark content ideas for your blog or service pages
  
  

This isn't just for retailers or big brands. If you're a service provider or local business owner, Trends helps you speak your customer's language, spot seasonal shifts, and create content that actually matches what people are looking for.

🎧 Learn more: www.delosinc.com/episode421

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