Holiday shopping behavior is changing fast. What should you do?

In this episode of Get Digital Marketing Results, we're unpacking the biggest holiday shopping shifts of the year, from mobile shopping dominance to AI tools referring buyers directly to checkout. Adobe's latest data predicts over $250 billion in online holiday sales, and for the first time, more than half of that is expected to come from mobile. If your checkout process doesn't work smoothly on a phone, you're leaving money on the table.

We also look at two unexpected platforms driving serious buyer traffic: Reddit and Instagram. These aren't just vanity platforms anymore—they're sending highly engaged visitors who browse and buy. If you're not showing up where your customers are already spending their time, you're missing opportunities.

And here's a major curveball: AI assistants like ChatGPT are now referring real traffic to retail websites, with a 500% increase in AI-driven referrals. OpenAI has even partnered with Shopify, PayPal and Walmart to allow direct purchases inside ChatGPT. That means your next customer might never even visit your website—unless AI tools already know who you are.

In this episode, we cover:

• Why mobile speed and usability are critical for holiday success

• How to capitalize on traffic from Instagram and Reddit

• What you can do to make sure AI tools understand and recommend your business

🎧 Learn more: www.delosinc.com/episode422

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