Business strategist and bestselling author Seth Godin joins Fiona Killackey to explore the power of agency, creativity, and professional consistency in today's AI-driven world. In this compelling conversation, Seth shares why we waste our freedom waiting for instructions and how to embrace the responsibility that comes with choice.

Key themes covered: 

• AI as a creative tool - Why creatives should master AI tools like ChatGPT and Midjourney rather than hide from them 
• Professional boundaries - The difference between being vulnerable with friends versus maintaining professional promises 
• Strategic decision-making - How to identify when you're in a productive "dip" versus a dead-end "cul-de-sac" 
• Building authority - Why consistency and showing up professionally matters more than authenticity at work 
• The future of creativity - How AI will either work for you or you'll work for AI

A masterclass in strategic thinking for entrepreneurs and creatives navigating change.

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