AI Talk is Cheap. It's time for straight talk about what's really necessary to implement AI for marketing and sales in industrial manufacturers - Episode 65 of the Industrial Growth Institute Podcast with Rick Kranz

Summary

Rick Kranz is in the podcast studio this week to delve into the practical applications of AI in marketing and sales. He emphasizes the importance of community and collaboration in adopting AI technologies.

Ed and Rick discuss his diverse career journey, the significance of building practical AI solutions for businesses, and the evolving landscape of marketing strategies in the age of AI. The conversation also highlights:

• changing buyer behavior


• the future of sales and marketing as influenced by AI tools and technologies


• practical applications of AI in marketing and sales


• how small and mid-sized businesses can leverage AI tools to enhance their processes


• the role of executives in understanding AI capabilities


• the future of AI in the workforce.

The discussion also touches on engagement strategies on platforms like LinkedIn and the significance of having guardrails in AI systems to ensure effective implementation.

Takeaways

• Midsize industrial manufacturers need to engage with AI at multiple levels.


• Community plays a crucial role in adopting AI technologies.


• Discipline and methodology are key to mastering any skill, including AI.


• Small businesses can leverage AI to compete with larger firms.


• The traditional marketing playbook is evolving with AI advancements.


• Sales and marketing are increasingly interconnected in the buyer's journey.


• Buyers are using AI to streamline their research and decision-making processes.


• AI can automate entry-level tasks, changing the landscape of marketing jobs.


• The AI Automation Lab is designed for business owners and sales professionals to learn and implement AI solutions.


• Weekly sessions include co-build and troubleshooting sessions provide the most value to participants.


• Community brainstorming enhances problem-solving.


• AI can assist in content creation and writing.


• Engagement on LinkedIn requires strategic thinking.


• Executives should observe AI applications to trigger ideas.


• Guardrails in AI systems prevent mistakes.


• Small businesses can automate grunt work with AI.


• Practical applications of AI can save time and resources.


• The future of AI should focus on enhancing human capabilities.

Takeaway Quotes from Rick Kranz

• "It's about methodology and discipline."


• "AI is taking over entry-level tasks."


• "Get your salespeople on LinkedIn."

Check out Rick's AI Marketing Automation Lab website.

LinkedIn: Rick Kranz and Ed Marsh

Twitter: Rick Kranz and Ed Marsh

Instagram: Rick Kranz and Ed Marsh

YouTube: @AI-Kelly and @EdMarsh

Show Transcript 

Chapters

00:00 Introduction to AI in Marketing and Sales

02:16 Rick Kranz: A Multifaceted Career Journey

07:12 The Importance of Community in AI Adoption

11:49 Building Practical AI Solutions for Businesses

15:55 The Role of AI in Small Business Marketing

20:50 The Evolution of Marketing Strategies with AI

25:42 Understanding Buyer Behavior in the AI Era

30:16 The Future of Sales and Marketing with AI

34:23 Buyers' Use of AI in Their Workflows

38:02 The AI Automation Lab: Purpose and Membership

40:00 Collaborative Building and Troubleshooting in AI Systems

42:46 Community Support and Practical Learning

46:02 AI in Content Creation and Writing

48:58 Engagement Strategies on LinkedIn

52:00 The Role of Executives in AI Adoption

55:02 Guardrails in AI Systems

57:56 Practical Applications of AI in Small Businesses

01:01:03 Resources and Roadmap for AI Marketing Automation

01:04:02 Future Predictions for AI in Business

 
Your Old Marketing and Sales Playbooks are Probably Broken
 
Buyer behaviors are changing quickly. That means we need to evolve our marketing and sales. This paper outlines the changes and how companies need to adapt their industrial marketing and sales. 
 

Read more from Ed's recent paper on these critical changes.

 
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