In this special HairCon edition of Cutting Through the Noise, Hayley Mears sits down with the vibrant and passionate Demetri Deacon-Jones, EMEA Beauty Experience Training Manager at Dyson, for an energetic chat on the intersection of engineering and creativity in professional hairdressing.

Set against the buzzing, festival-style backdrop of HairCon—a venue filled with exposed beams, music, and hairdressing's best minds—this episode captures the magic of the event while diving deep into how Dyson is changing the hair game with tools designed for both professionals and consumers.

💡 Key Topics Covered:

• What makes HairCon such a unique and inclusive event
• How Dyson’s professional tools—including the Supersonic r™ and Corrale™—are built with stylists in mind
• Demetri’s journey from salon stylist to global beauty educator
• Why authenticity and innovation are central to Dyson’s product development
• The experience of working at a globally recognised brand that’s deeply rooted in technology and design
• How Dyson bridges the gap between scientific engineering and creative styling
• Cultural differences and similarities in hairdressing across international markets
• Demetri’s favourite tools and the hair looks he’s most passionate about
• Industry icons that inspire Demetri—including Trevor Sorbie and Sam McKnight

Demetri shares what it’s like being at the forefront of Dyson’s pro-education initiatives and how he helps translate technical innovation into real-world creativity. Whether he’s on set with stylists or collaborating with engineers behind the scenes, Demetri’s mission is clear: empower hair professionals with tools that are powerful, intuitive, and truly pro-first.

Expect candid moments, laughs, and thoughtful reflections on where the hair industry is heading—and what it means to work for a brand that’s leading with purpose.

🔗 Guest Link: @demetrideaconjones

Bio:

Demetri Deacon-Jones is the EMEA Beauty Experience Training Manager at Dyson. With over 15 years of experience in the beauty and wellness industry, Demetri is passionate about enhancing customer experiences, fostering talent development, and driving business growth through cutting-edge training initiatives.

🔗 Connect with Dyson

🌐 Dyson Professional Hair Tools

📸 Instagram: @dysonhairpro

📸 Instagram: @dysonbeauty

Engineered for stylists, Dyson’s tools are built for maximum control, comfort, and performance. Featuring the Dyson Supersonic™ r™ Professional hair dryer, Supersonic™, and the Corrale™ Straightener, this professional range is designed to deliver stunning results while maintaining hair health.