In this Cannes Lions edition of Luxury Icons, Rosie Shephard is joined by Eugene Healey, prolific content creator, marketing strategist, and lecturer at Melbourne University. With a global following of over 300,000, Eugene has become a trusted voice for brands seeking to cut through the noise of the digital age.

From front-row seats at the world’s biggest festivals to behind-the-scenes strategy sessions, Eugene shares what it takes to craft content that resonates at scale while staying authentic. He reveals how brands can navigate the fast-moving world of social media without losing their essence, and why storytelling—done right—still holds the power to shift culture.

Recorded live in Cannes, the conversation explores the intersection of creativity, influence, and strategy in today’s luxury landscape. Insightful, energetic, and brimming with real-world lessons, this episode is a must-listen for marketers and brand leaders looking to harness the true potential of content in the luxury space.