What does it take to shape the identity of the world’s most iconic luxury brands? In this special Cannes Lions edition of Luxury Icons, Rosie sits down with Mathilde Delhoume-Debreu, Global Brand Officer at LVMH – the powerhouse behind Louis Vuitton, Dior, Fendi, and more.

Recorded live in Cannes, this episode offers a rare glimpse into the branding genius behind the most desirable maisons in the world. Mathilde shares how LVMH balances timeless heritage with cultural relevance, what true brand consistency looks like across 75+ houses, and why creativity is still king in the age of data.

From red carpets to quiet craftsmanship, we explore how luxury branding evolves without ever chasing trends—and what Cannes means to those shaping the future of prestige. Insightful, inspiring, and full of wisdom from the very top, this episode is a must-listen for anyone fascinated by the magic behind the monogram.