What does it take to market to billionaires, world leaders, and global icons?

In this episode of Luxury Icons, we sit down with Matteo Atti, Global Chief Marketing Officer of Vista Global, the world’s largest on-demand private aviation group.

From Gucci to private jets, Matteo has redefined luxury at every turn, crafting experiences so seamless they feel like second nature. We talk about the hidden world of private aviation and what it takes to fly the 0.0001 percent, VistaPet, and the art of marketing to billionaires; where honesty, speed, and relevance matter more than flash.

We also explore how AI is shaping the future of luxury and how VistaJet personalises at scale. And of course, we ask Matteo if he has ever taken a private jet just for himself. Spoiler, he is still waiting!

This fast-paced and eye-opening episode is your VIP pass into a world where time is the ultimate luxury.