F1 and Lego: Building fandom in the next generation

Update: 2025-04-02

Description

Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience.

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F1 and Lego: Building fandom in the next generation

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F1 and Lego: Building fandom in the next generation

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F1 and Lego: Building fandom in the next generation