How Formula 1 became a global powerhouse
Update: 2025-04-30
Description
It's the Miami Grand Prix this weekend, a clear signifier of the growth enjoyed by Formula 1 over recent years, especially in the US.
At last month's BlackBook Motorsport Forum, we welcomed key executives from the series to discuss the milestones, transformative moments, and strategies that have turned F1 into a cultural phenomenon while setting the stage for its next era of growth in its 75th year.
Hear from Jonny Haworth, Louise Young, Ian Holmes, and Donna Birkett Baida - all expertly moderated by Jennie Gow - at last month's Forum.
Talking points include:
- How F1 expanded its reach, built a dedicated fanbase, and evolved its brand to engage new audiences worldwide
- F1’s approach to media rights, content creation, and digital platforms to enhance fan engagement and commercial growth
- Behind F1’s business model and the role of new markets, sponsorship strategies, and evolving race promotion tactics
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