Idris Elba and MrBeast? How Cupra Kiro plan to transcend Formula E
Update: 2025-04-16
Description
Los Angeles-based investment firm The Forest Road Company acquired ERT last October, ushering in an eventual rebrand to Cupra Kiro and ambitions to make the team a leading force in motorsport.
Six months on from that deal, the Formula E outfit’s leadership is intent on thinking differently to achieve its goals.
Mics Out sits down with Russell O'Hagan and Jeremy Tarica to find out more.
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