In this episode I talk to Steven van Middelem who is the founder of FHIRST, a pioneering living soda with pre and probiotics. FHIRST is a true example of how science and taste have come together to create a product that is both delicious and improves your gut and immune health.

Topics:

• Stevens’ career background


• Creating the FHIRST soda


• Why gut health is so popular


• Why kombucha isn't necessarily the healthiest for your gut


• The trials and errors of developing a first to market product


• What are microorganisms and how do they work


• How FHIRST ensure their soda remains active


• The truth behind plant fibres


• What all natural actually means


• Choosing the right flavours for launch


• Creating an impact with on-shelf packaging


• Advice from a life-long career in the beverage industry

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

FHIRST

Website - https://www.fhirst.com/en-uk

Instagram - https://www.instagram.com/drinkfhirst/