In this episode I talk to Alex Brassill, the co-founder of Jnck Bakery who are creating indulgent freshly baked goods that carry zero guilt. Jnck Bakery are fusing age-old baking techniques with cutting-edge technology to create a cookie that has 90% less sugar than your average retail product, 10g of fibre and 8g of protein but still provides all the same comfort.

Topics:

• From sports nutrition to cookies: The story behind Jnck Bakery


• Making the UK happier and healthier: Their mission


• How Jnck Bakery set themselves apart from other brands


• The art of creating a cookie: How the Jnck cookie was created


• How they ensure freshly baked and the benefits of a frozen supply chain


• Inspiration behind the four flavours


• How to approach product development in a start up environment


• How their cookies are truly de-junked


• Validating the product with consumers


• Whats next for Jnck Bakery & where to find them

Connect with me on LinkedIn - www.linkedin.com/in/valentina-funaro-233688104

Jnck Bakery

Website - https://jnckbakery.co.uk/

Instagram - https://www.instagram.com/jnckbakery/?hl=en