In this episode I talk to Lars Gierveld who is the founder of Kumasi, a drink made from the pulp of the cacao fruit that would otherwise be discarded as a by product of chocolate production. Kumasi is about so much more than product innovation and their story showcases how there is still space for mission-led businesses to thrive within FMCG.

Topics:

• ​Introduction to Lars
• ​The making of the documentary
• ​Working with Nestle
• ​Discovering cocoa juice
• ​Kumasi business model
• ​Sourcing locations
• ​The challenge of being first to market
• ​The A to Z of making Kumasi
• ​Branding, sampling and partnerships

Connect with me on LinkedIn - ⁠www.linkedin.com/in/valentina-funaro-233688104⁠

Kumasi

Documentary - https://vimeo.com/525553590/4ca705804b

Website - https://www.kumasi-drinks.nl/[⁠](https://www.fhirst.com/en-uk)

Instagram - https://www.instagram.com/kumasi_drinks/?hl=en[⁠](https://www.instagram.com/drinkfhirst/)