Urgency used to be the golden ticket to selling online offers—countdown timers, last chance bonuses, fake deadlines. But we’re over it. In this episode, Ceels breaks down why urgency is no longer the powerhouse sales tool it once was, what’s replacing it and how to use real urgency to drive conversions in your offers.

Urgency will always have a place in sales psychology, but buyers are wiser, more discerning, and more skeptical than ever.

Tune in for a fresh perspective on how to build offers that don’t just pressure people into joining—but make them want to buy NOW.

In this episode, you’ll learn:

Why urgency isn’t enough to sell your offer anymore

The real reason people join waitlists (hint: it’s not the deadline)

How fake urgency erodes trust—and what to do instead

The 5 elements that actually create natural urgency today

What makes an offer feel premium in 2025 (and why that matters more than ever)
 

“Trust and clarity outrank urgency by three to one in buying decisions. That’s not a small shift.”

Resources + Links:

Join the Dreamium Waitlist: enrolling again in September

Join Parade, my sales course meets live sprint starting 30th June

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Follow + Connect with Me

https://www.instagram.com/ceels.lockley/

https://www.threads.net/@ceels.lockley
 

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Free Masterclass

Learn more about the different types of offers and map out your offer ecosystem:

https://ceelslockley.co/the-line-up

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Join my Community

Sign up to my free monthly events for service pros, Sisters of Service:

https://ceels-lockley.myflodesk.com/sisters-of-service 

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Work with me

Join my group program for service providers who want to design a profitable offer suite over 6 months:

https://ceelslockley.co/dreamium

Create an industry-leading offer ecosystem with me 1:1: 

https://ceelslockley.co/main-event-experience