Fee Schedules Reimagined: How to Maintain Income While Meeting Market Demands
Description
Property management fee structures can be creatively reimagined to maintain profitability while meeting market demands. My experiment offering tiered pricing based on property manager experience revealed that 95% of clients chose senior managers despite higher fees, showing clients value expertise over cost savings.
• Tried a junior/senior PM fee structure similar to hairdressing salons with different experience levels
• Even when promoting the junior option, almost all clients chose the more expensive senior PM
• Experimenting with "membership" models rather than traditional fee structures
• Reducing percentage fees doesn't necessarily mean reducing annual income
• Add technology fees or adjust inspection charges to maintain revenue while appearing competitive
• Two business growth philosophies: rapid growth accepting any fee vs. selective growth with premium fees only
• Understanding competitors' low-fee strategies helps develop effective marketing counterpoints
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