0:00 Introduction
2:20 Why Storytelling for Business?
6:28 Parks first Story Client
13:05 "Your brand is the story people tell when you are not in the room"
14:18 The ABT Framework for Storytelling
17:13 Example of Client ABT
18:26 How does the ABT improve Marketing?
21:47 A powerful example of the ABT in action
24:00 Anecdotes vs. narrative
25:50 How to tell good Anecdotes
30:45 Story needs conflict
33:32 How to use Story & Anecdotes in Marketing

This conversation with Park Howell shows you how to use Storytelling to grow your business.

Park Howell is the host of The Business of Story Podcast (the #1 business storytelling podcast in the world) and a story consultant to major companies. You can find him here: https://businessofstory.com/

In this conversation we cover topics like:
- How Park has helped businesses grow by more than 600 percent.
- Why he has fallen in love with the ABT framework
- And how people who hate marketing can use stories.


0:00 Introduction
2:20 Why Storytelling for Business?
6:28 Parks first Story Client
13:05 "Your brand is the story people tell when you are not in the room"
14:18 The ABT Framework for Storytelling
17:13 Example of Client ABT
18:26 How does the ABT improve Marketing?
21:47 A powerful example of the ABT in action
24:00 Anecdotes vs. narrative
25:50 How to tell good Anecdotes
30:45 Story needs conflict
33:32 How to use Story & Anecdotes in Marketing