How to tell better stories in a social media world using the ABT- with Dr. Randy Olson
Description
This is a deep dive into storytelling, narrative and evolution with Dr. Randy Olson.
Randy Olson is a Scientist, filmmaker and developer of the ABT Framework, a simple tool helping scientists, doctors and entrepreneurs tell better stories.
You can find more on http://abtframework.com/randy-olson/
In this conversation we cover topics like:
- Why stories catch our attention
- What the forces of good narrative are
- And how the ABT can help us become better storytellers
0:00 Intro
1:27 The most important question in communication
4:00 What is the ABT? (And how does it help with this question)?
7:10 Journalism vs. Storytelling
9:00 Why the first act is going extinct
12:00 Films vs. books (Literal vs non-literal)
17:34 The Impact of Social Media
19:36 The 3 Forces of narrative
21:25 The definition of narrative (& Joseph Campbell)
23:40 We are problem-solution animals
27:30 The ABT & 3 act structure
28:20 Hillary Clinton and the Lack of narrative
31:30 Obfuscation in medicine
34:20 The narrative spectrum
37:28 the first act is going extinct
42:00 How the ABT can help
45:23 Its ALL about the Context
47:12 MAGA is a therefore
49:29 The ABT and South Park
United States
