Join Cara Posey as she talks with Jeff Sopko of Audience Acuity about identifying and engaging with the correct audience, not just the first audience you find. Jeff knows that despite our efforts with SEO, SEM, Display, and more, half the traffic we engage with online is not human, and we need to find real people if we want to reduce our wasted spend. Whether we're buying coffee or SaaS software, people like buying from people. We all need to ask ourselves how we can build an audience of real people and then engage with them authentically. As Jeff says, a piece of software isn't what solves our problems, it's the people behind it and the opportunity to work with people you like and trust. Learn more on this episode of Growing My B2B Brand.