Why Inbound Marketing Needs the MQL, ABM, and More
Update: 2020-12-17
Description
Join Cara Posey as she talks with Ran Mullins of Relequint about the current state of inbound marketing. Ran has valuable insight on everything from the MQL (marketing qualified lead) to how companies can use tools like HubSpot to assist with ABM (account-based marketing). With unique growth strategies, this episode scratches the surface of what Relequint offers many successful B2B companies. Ran shares some information about his framework for success and how building a repeatable, scalable process can lead even large companies to success.
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