Why a CEO Needs a Fractional Executive to Build Their B2B Brand
Update: 2020-12-01
Description
Join us as we discuss the value of a fractional CMO with Matt Shachter, Founder and Fractional CMO with StrategiCMO.com. We will explore the B2B marketing landscape and how fractional CMOs help companies be more competitive. We'll also shine a light on how fractional executives work with in-house marketing and sales teams. In the end, we'll help listeners discern whether fractional CMOs might benefit their B2B company.
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