Google trends expert Christina Basilio joins the Mason Paine show to discuss the most in demand and trending items for the holiday season. Christina also discusses how to use various Google tools to help with your shopping.



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Google Holiday Trends Transcription



00:00 – Announcer: Mason Vera Paine.



00:01 – Mason: Holiday season is upon us and to find out what are some of the hottest gifts that are in demand, as well as how to use various Google tools to alleviate your troubles, joining us is Google trends expert Christina Basilio. Thanks for joining me, Christina.



00:14 – Christina: Hi, it's so great to be here.



00:15 – Mason: So to top off first, I got to know, what are the top gifts trending for the holiday so far?



00:21 – Christina: Yeah. Based on a search trend we've been seeing through the year, we've been able to identify about a hundred gifts and ideas. For me, I'm looking for something fun, unique, and maybe a little nostalgic. So some things that stood out to me on the list were things like our engraved necklaces. Purchases for that are up about 5,000 %, as well as lab-grown diamond tennis bracelets, so economically sourced diamonds, folks are looking at. And the beauty space, things like claw clips to pull your hair back, those are making a resurgence this year. On the electronics front, we're seeing things like headsets are really of interest. So either gamer headsets with a mic on them or even sleep headphones for people that are trying to maybe get a more restful sleep. We've been seeing stuff like that pop up.



1:07 – Mason: I'm a little bit curious about the keyword Choiceage. So when going through the apparel and accessories, I noticed that one of the things that was trending was target cozy sneakers. Why use the word cozy? Why not just word like, slippers?



1:22 – Christina: Yeah. So what we're seeing is seeing the search trend for things like flippers. They always spike in December. So if I had to guess, it's because people are trying to stay warm this holiday. And what are fun words that people think of? And I think cozy is probably one of them.



1:36 – Mason: Okay, that's fair enough. When it comes to the searches, what's driving the holiday sales? Is it like deep discounts or special promotions?



1:45 – Christina: So I think it's probably a mix of both, right? So we get the list of things that people are really looking for. But what we also see is people come to Google to find things like deals. So maybe they want the big ticket item but they don't want to spend full price. Something that we're able to help people do if they're looking to save a little bit of money is if they Google shop deals, they'll be taken to a special landing page that will give them millions of items that are on sale right now. So they can search through the different categories and find things from their favorite brands like Target or Under Armor so that they can save.Some money.



2:17 – Mason: Now, would it be smarter to use broad terms instead of specific terms, such as if I wanted to get shoes, I would just type in shoe deals instead of specified Nike deals.



2:29 – Christina: So the great is that you can do whatever feels most comfortable. So the way that I think about it is if you're looking for a specific thing, you can search for that specific item or that specific brand. Or if you're looking for something to the starting place, you can type in something like shoes. Can I share one of my favorite hacks, though?



2:47 – Mason: Yeah, sure.



2:48 – Christina: Okay, so I don't know if you've heard of Google Lens, but with Google Lens,