Halloween has arrived. Find out what people are Googling from costumes to parties and food from Google Trends Expert, Elizabeth Howard.



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https://masonverapaine.com/wp-content/uploads/2023/10/15.-Elizabeth-Howard-Halloween-Trends.mp3








Google Halloween Trends Transcription



Announcer: Mason Vera Paine.



00:01 – Mason:  Halloween is upon us and people are running to Google for help. Joining me to speak about some of the top things people are searching for is Google trends expert, Elizabeth Howard. Thanks for joining me, Elizabeth.



00:12 – Elizabeth: Thanks for having me.



00:13 – Mason:  So Halloween, it's one of my favorite holidays. And I'm just so curious, what was trending so far in Google?



00:19 – Elizabeth: Well, Halloween in October, we have so many fun trends this month. Our top trends were costumes, makeup and DIY effects, food, and decor. Of course, we had some local searches, which were really fun this month to see as well. Should we get into the costumes first?



00:37 – Mason:  Absolutely. That's the best part. Are people looking to make their own costumes or they're buying costumes?



00:44 – Elizabeth: We definitely had some people looking for top DIY costumes. Rosie the Riveter is the most search last-minute costume of all time in the United States, and Pirate is the most search DIY costume. But the breakout search that we saw this year is Barbie is the top trending costume of the year across every single state, which really never happens in our search trends. There were probably lots of Barbies out this weekend, and there's going to be lots of Barbies out on Halloween night. We also saw a kin dog costume is the breakout pet costume search of the year, which I want to see pictures of these Barbie and kin dog costumes. Yeah.



1:30 – Mason:  That sounds so cute. I'm wondering, what is the dog going to wear? Is it going to wear a wig, a little hat, a cowboy hat, the whole theme? How's it going to go?



1:40 – Elizabeth: I know. I also wonder the fur jacket that ken wears when he's in his mojo jojo, cata house, maybe that is what the dog is going. To wear.



1:50 – Mason:  That would be so funny. You're right. This will be absolutely fabulous. Was there any makeup ideas? I'm sure probably the low hanging fruit is to just get a costume. But I have to know, is there any makeup ideas for people?



2:05 – Elizabeth: Yes. Every October we do see face paint and theatrical blood's bike. But this year we saw Carrie as the top training in costume search in conjunction with theatrical blood. We also saw yellow as the top trending contact lens color. A couple of months ago, we saw Barbie nails as a top trending nail design. Then this month we saw that change to ghosts. People were headed to the nail salon to get little ghosts on their fingernails.



2:35 – Mason:  That's cute. I like that. I think you could do that year round, though. It's not too big where it's going to be noticeable, right?



2:41 – Elizabeth: Yeah, exactly.



2:43 – Mason:  Now, for kids, are there any craft things that were for children?



2:47 – Elizabeth: We did see some decor and how to make things, decorations-wise. We had dry eyes for smoke effects. A pumpkin candy bucket was a breakout search. We also saw people trying to make spiderwebs, graveyard fences, ghost for yard, skeletons, and scarecrows. There was definitely some DIY going on in household this month.



3:14 – Mason:  Yeah, we have a thing in our family where all the little kids will make Halloween decorations for the windows. It'll just be a paper with a Frankenstein face on it, and they'll either color it in or if they're super good, they'll try to cut it out of little pieces of paper and they'll make something fancy. Of course,