This week I'm chatting with social media expert, Caroline Drake, from Blossom Social Media. One of the things I love about Caroline's business is how she brings her passion for sport together with her work - managing social media and Facebook advertising for organisations that help people become active.

We talk about finding your ideal consulting clients, having more than client type within a niche and how this portfolio has benefitted Caroline's business during the COVID-19 pandemic.

We cover many topics in this conversation, including:

• How Caroline found her first client
• How a clear niche can help your business be memorable
• The benefits of niching for Caroline and her clients
• The importance of values and integrity
• Ignoring the 'gurus' and following your gut

Resources mentioned in this episode:

Find out more about Caroline's business Blossom Social Media

Follow her on Facebook, Twitter and Instagram or connect with her on LinkedIn.

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