If you're going to lead people on a change journey, you've got to inspire them with a picture of the future. 

This episode explores why your corporate change project needs a clear vision. We'll look at:

• What we mean by a vision
• What makes that vision compelling
• Whose role is it to formulate the vision
• Why a compelling vision is so important in change communication. 

As always, I'll share well documented change and communication theory alongside my own practical experience. 

FInd out more about Lucy's work at www.theleadingstory.com 

Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 

Mentioned in this episode

• John Kotter - 'Leading Change' https://www.kotterinc.com/bookshelf/leading-change/ 
• Paul Smith - 'The 10 Stories Great Leaders Tell' - published by Simple Truths, 2019

Disclaimer:

The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.