In this episode, I explain how to create a compelling narrative for your corporate change project. I'll share a mix of communication theory and my own practical experience from 20 years working in corporate communications. 

You will hear:

• What a strategic narrative is
• Why it's so important when you're communicating business change and transformation
• What makes a compelling change narrative 
• How to create your narrative
• Who should be involved for it to be successful 
• How you can put your narrative into action to boost the success of your change initiative 

Find out more about Lucy's work at www.theleadingstory.com 

Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucyeckley/ 

Mentioned in this episode

• David MacLeod and Nita Clarke 'The four enablers' - Engaging for Success: Enhancing Performance through Employee Engagement, A Report to Government, Department for Business, Innovation and Skills, 2009.
• William Bridges '4Ps' -  Managing Transitions: Making the Most of Change, Nicholas Brealey Publishing, 2009.
• Michael Margolis - Story 10x, Page Two Books, Incorporated, 2019

Disclaimer:

The information contained above is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. The Leading Story Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.