I’ve spent a lot of time increasing my SEO knowledge over the last 12 months and I can tell you first-hand that eventually it all pays off..! Even still, there’s always something more to learn, particularly in the ever-changing space of SEO. 

Today’s guest, Claire Lauer helps photographers rank higher on Google to increase organic bookings and in this episode she shared tonnes of actionable tips to help you do the same as well has her favorite SEO tools. Even after this last 12 months of increasing my knowledge around this topic, I also grabbed some great tops and will be implementing a few changes on my own sites thanks to this episode! 

If you’d love to have more enquiries coming to you from people who are already searching for the exact thing you offer- amazing pet portraits, then be sure to tune in. 

We covered:

• What is SEO and why should we spend time on improving it
• Keywords and tools for researching them
• How to use these keywords in blogging and why 
• The importance of image optimisation
• How can someone like Claire help us photographers? 

In the members-only extended episode:

• What is a Google Business Profile 
• Claiming, optimising and posting on your google business profile 
• Backlinks: where to get them and why
• Understanding Domain Authority 
• How long do our blog posts need to be and how can we make the most of them for SEO

Find all the mentioned links in the show notes: https://thepetphotographersclub.com/podcast/1607