Business lesson learned over 14 years+ as a pet photographer with Nicole Begley
Update: 2024-07-26
Description
Today’s guest is absolutely no stranger in this industry. She has been setting standards for pet photographers for a decade or so, but today she’s here not to talk about education, but her own journey as a pet photographer and the changes she’s made throughout the years in order to meet her business goals. I’m talking about none other than Nicole Begley and I’m wrapped to have her joining us today.
WE COVERED:
- The push for Nicole to start a business back in 2010 and her first goal
- The wake-up call to switch from $175 all-inclusive sessions
- The impact of attending a conference
- Nicole's first sale from making that switch, and her average from then on
- How Nicole's marketing approach changed to align with her new pricing came in
- Why Nicole stopped photographing families and went "all in" with photographing pets
IN THE MEMBERS-ONLY EXTENDED EPISODE:
- The confidence boost from a great sale
- The mark up Nicole puts on her products to be profitable
- Money blocks
- The three different pricing structures Nicole has trialled: Collections, Create your own collection, (including digitals), Al A carte
- Why Nicole uses digitals as an incentive, and how
- Nicole’s golden first question for enquiries
- Nicole’s booking process and how she utilises the pre-booking phone call
- Why offer a bonus even for clients that have an unlimited budget
Find the show notes here: https://thepetphotographersclub.com/podcast/1608
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