Charging full price for end of life sessions as a pet photographer
Description
Today’s guest lost her soul dog a couple of years ago. Through sharing her story, she ended up connecting with many pet parents and now 70% of her clients are senior and end of life sessions.
I’m talking about Darlene Woodward and if you’ve ever felt guilty about charging for end of life sessions- this episode is for you.
Darlene shared how she worked through the guilt of charging for end of life sessions and we also went into the process of working with a copywriter to help share the appropriate message with your audience.
If you’re a member, you’ll also learn what Darlene’s clients are buying, how much their spending and what her plan is to increase that average sale next year- as well as how she has the time to provide such a great service to her clients.
WE COVERED
00:00 Introduction to Darlene Woodward's Journey
01:10 Welcome to the Pet Photographers Club
02:04 Darlene's Best Year Ever
03:18 The Importance of Senior and End-of-Life Sessions
08:41 Marketing Strategies and Client Acquisition
09:57 Dealing with Guilt and Justifying Charges
13:32 Revamping Website Copy for Better Client Connection
IN THE MEMBERS-ONLY EXTENDED EPISODE
23:10 The Importance of Your About Page
24:12 Conversion Rates and Inquiries
24:47 Handling Pricing and Client Expectations
28:11 Highlighting Unique Selling Points
29:41 Sales Goals and Strategies
39:10 Outsourcing for Efficiency
43:26 Conclusion and Final Thoughts
LINKS
- https://pantthetown.com/
- https://www.facebook.com/pantthetown
- https://www.instagram.com/pantthetownphotography/
United States
