I initially reached out to today's guest to chat all about her Facebook group for pet parents, and we did get into the details of that but we also covered much more because today’s guest was a complete open book! 

I’m talking about Allira Fontana and if you’re considering offering event photography for horse shows, the first part will certainly be of interest to you. Then we switched gears and chatted about that Facebook group- why she started it, how it grew and why Allira isn’t worried about losing clients with it. 

If you’re a member- you’re really in for a treat, and maybe even a bit of a wake-up call. Allira shared the importance of understanding animal behaviour as a pet and equine photographer- and how she went about learning that, and then we got into her marketing strategies. If you’re looking at an empty calendar, hearing Allira list off her upcoming marketing calendar will be quite the eye-opener! 

I don’t think I’ve ever had an interview with such variety so no matter what stage of business you’re in- be sure to tune in.

We Covered:

• From Horse Events to Private Sessions 
• Burnout from Horse Events
• Fulfillment from private sessions
• How Horse Events work financially
• Recognising what makes you happy and following that
• Recognising burnout, taking a break and re-assessing 
• Pricing for horse shows
• The ultimate training ground for learning dog behaviour
• Relaunching the change in business model 
• Why start a Facebook group with photo tips for pet-parents
• Diversifying income 

For members-only:

• The goal of the Facebook group
• Are you losing your clients by teaching them?
• Certificate in animal behaviour
• Working with a coach
• How clients find Allira Fontana Photography today
• What are people buying 

Mentioned links can be found in the show notes: https://thepetphotographersclub.com/podcast/1612

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DIRECTORY UPDATE

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Find out more at https://www.petphotographersdirectory.com/