Fixing Cold Email: AI Guardrails and Deliverability Wars with Mustafa Saeed
Update: 2025-05-23
Description
This week on The RevOps Review, Jeff Ignacio is joined by Mustafa Saeed, cofounder and CEO of Luella.ai, to unpack the chaotic new normal in outbound email. Mustafa explains why cold email as we know it is broken, how AI-fueled automation is killing deliverability, and what organisations can do to protect their sender reputation. They dive into domain health, infrastructure strategies, and the role of RevOps in owning email performance. Plus, a deep discussion on the emerging "Go-To-Market Engineer" role, why it's gaining traction and the challenges in building this rare profile. If your pipeline depends on outbound, this is an episode you can't afford to miss.
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