Fixing the Disconnect Between Brand, Demand, and Dollars

Update: 2025-07-29

Description

Charlie de Thibault calls out marketing’s obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams.

SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars

© 2025, NinjaCat

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Fixing the Disconnect Between Brand, Demand, and Dollars

#box-pro-ellipsis-175911326312412{-webkit-line-clamp:2;}Fixing the Disconnect Between Brand, Demand, and Dollars

Fixing the Disconnect Between Brand, Demand, and Dollars

NinjaCat

Fixing the Disconnect Between Brand, Demand, and Dollars