Founder Spotlight: Yohannes Petros on Building a Better-For-You Hummus Brand
Description
In this inspiring Founder Spotlight episode, I sit down with Yohannes Petros, founder of Hanes Hummus, to unpack his journey of turning a simple, better-for-you product into a beloved brand. From making small batches at home to building his own manufacturing facility and navigating retail setbacks, Yohannes shares the real behind-the-scenes of scaling a food brand — the wins, the struggles, and the lessons learned along the way.
We talk about:
✅ What inspired Yohannes to start Hanes Hummus
✅ How he scaled from home kitchen to manufacturing and co-packing
✅ The importance of shelf-life in retail success
✅ Why building close relationships with retailers and customers is critical
✅ How to navigate rejection and bounce back stronger
✅ The mindset every food founder needs to thrive through challenges
If you’ve ever wondered what it really takes to grow a food business — this candid conversation is a must-listen. Plus, Yohannes shares his best advice for any founder preparing to scale and insights you won’t hear anywhere else.
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