Mini Series: 3 Things Food Founders Struggle with in Co-Manufacturing. Part 1: Cracking the MOQ Code
Description
Minimum Order Quantities (MOQs) are one of the biggest hurdles food founders face when scaling. They can feel like an impossible barrier — too big for your budget, too risky for your stage, and too overwhelming to manage.
But here’s the truth: MOQs aren’t just numbers pulled out of thin air. They signal how your co-manufacturer operates, their efficiencies, and even their willingness to partner with you for the long haul.
In this episode of the Scaling Your Healthy Food Product Podcast, I break down the “why” behind MOQs and show you how to approach them strategically.
🎧 Tune in to learn:
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Why MOQs exist and what they reveal about your co-manufacturer
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How to negotiate smaller runs without burning bridges
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Why relationship management is your secret weapon in co-manufacturing
👉 This episode is part of my mini-series: 3 Things Food Founders Struggle with in Co-Manufacturing.
✨ And don’t miss next week’s Part 2: Protecting Your Product Integrity — where I’ll share how to make sure your product stays true to your vision once it’s in the hands of a co-manufacturer.
If you’re a food founder ready to scale but feeling stuck at the MOQ hurdle, this episode will give you the clarity and confidence to move forward.
https://camaresearch.com/resources to Download resources including "Questions to Ask Potential Co-Manufacturers" to help you as you grow your better-for-you food brand.
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