“17 Ways You Can Screw Up Your Kids”

“5 Mistakes That Will Ruin Your Credit Forever

“4 Reasons You’ll Never Lose Weight”

Have you seen this type of fear-based marketing?

It might lead to short-term actions, but it hardly ever leads to long-term loyalty.

When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the clarity and support you need to actually improve your situation.

The solution: Possibility Marketing.

Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.)

It wasn't until I found health professionals who focused on education and empowerment that I began to see real change.

In this episode, you’ll learn four new strategies to uplevel your marketing efforts, the Three C’s of Marketing, and my Three-Step Possibility Marketing Framework.

Click >>PLAY<< to hear all of this and…

(00:00:00 ) The importance of sustainable growth and lasting relationships in marketing

(00:02:33 ) The struggles I’ve faced around my weight and how fear-based marketing impacted my health

(00:06:16 ) My Three-Step Possibility Marketing Framework

(00:09:09 ) The importance of collaborations and a recent experience I had with a peer when pitching one

(00:12:34 ) My checklist for initiating collaborations

(00:15:27 ) What “long-term marketing” really means and how to implement it in a strategy

(00:21:00 ) How to build trust and strengthen relationships with your audience

(00:22:47 ) Strategies for over-delivering value to build credibility with your audience

(00:26:14 ) Your action step to after this episode

For full show notes visit: jasminestar.com/podcast/episode476

• Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
• How to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon